Hello to everyone out there,
I want to start off this month by saying how much of a privilege it was for Scott (One of the Owners) and I to be able to go up to Rexburg last week and attend Dick and Linda’s family member’s funeral, and to be able to support them. More importantly, on behalf of all of the Heaven’s Best team, we were able to sponsor the luncheon after the funeral for the family and friends. We were also able to pay it forward for the next family, in case there’s a financial need to help out with the next funeral reception. It’s because of what you all do and what we try to do to support you that we were able to do this. We all know that life can be very precious in today’s hectic world, and sometimes we just need to take a step back and appreciate all that we have and all that we’ve been given, and not to take a single day for granted.
We would like to give a big shout out to Eric Davey in Grove, Oklahoma, who was the first recipient of our increased referral fee from $1000-$3000. Over the past 30 years or so, a lot of franchise sales have come from you, our existing franchise owners, and we hope this trend will continue and possibly increase.
There were a number of franchisees that had registered for the May 15 webinar during the training week with EZ Local. This was by far the most information given as there were live results and new options to your website that were discussed. If you would like a replay of that meeting, you can reach out to me and I will get it to you.
There have been some minor changes to the corporate website that you might have seen, and this will continue to happen over the next 4 to 6 weeks as we transform to newer technology and a newly updated website.
We appreciate you all reading your emails as the holiday weekend approached. We had an extended weekend at the office, and had a tremendous amount of orders being placed to cover that four-day gap, so again we want to thank you guys for reading your emails and taking notice that the office was going to be closed.
You’ve probably noticed over the past 4 to 6 months and increase in mass emails being sent out and are trying to communicate as much as possible across-the-board in between the newsletters going out. I would encourage you all if you are not receiving the newsletter via email or any other communication, that you make sure the corporate office has the correct email for you that you look at on a regular basis.
We have noticed that there are some glitches in the new platform and it is being addressed with EZ Net Tools as far as you guys not being able to put in your monthly reports. The hope is that this will be fixed very soon and you’ll be able to go back in and put in your monthly reports and get up to speed with compliance.
Do you have an effective client retention strategy?
The survival of your business is dependent on a number of factors, but utilizing the compounding effect of a good client retention strategy is crucial. If you don’t do anything, most of your past customers won’t remember who you are once a year or two has passed. It’s up to you to make sure that doesn’t happen. So, what are you doing to keep those customers coming back? You can add them to your email list. You can send them reminder cards with special offers/discounts. You can even advertise to them on Facebook and Instagram. But most importantly, you can get a good CRM software (like ServiceMonster) to keep track of your customers and automate as much of those marketing processes as possible.
Want to learn more? Give us a call at 888-901-3300 or visit servicemonster.net to try our free demo.
Buy 5 NEW Pet Enzyme, get 1 FREE!
John’s Fix-it Corner
Over the years of working here in the corporate office, I have seen operators come and go. The ones that I want to talk about are the ones that have gone and the reason that they left. Their story goes like this: “No one knows I’m here; they don’t like the system; they won’t pay the price, and I can’t make any money,” and so on. They decide to sell their area and a new operator takes over. Within two or three months the new operator will call and tell us that this area is a GOLD mine. My question to you is what was the difference? Let me tell you — the only thing that we changed was the operator.
We alter our destiny, by altering our thoughts.
If we think it won’t work it won’t. If we think they won’t pay our price they won’t.
Successful people always have positive thoughts. They work through their problems.
“The road is not getting easier, we have to get stronger.”
This is the time to put in 40+ hours, look for commercials accounts, put flyers out, talk to people, place some adds, and get the most out of every job you go to. Sell fabric protector, tile and grout, wood floor, spotter bottles, rakes, carpet repair, color dyeing, or leather cleaning. With the high cost of fuel, it becomes more important to sell all of the services that we can in one place.
Note: Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat drinking beer all day.
Here is a list of the kits that we offer and what they contain.
Carpet Repair Kit: razor knife, slotted blades, duckbill shear, seam roller, glue gun, glue sticks, toolbox, knee kicker, measuring tape, carpet tucker, straight edge, PS tape.
Leather Cleaning Kit: aniline cleaner, deep cleaner, protection P-A, moisture P-A, cleaner conditioner Pro P, nubuck cloth, nubuck protector, instruction manual, toolbox.
Spot Dying Kit: bleach neutralizer, de-color, dye set, red, yellow, blue, color wheel, instructions, toolbox.
Hardwood Floor Kit: Wood floor cleaner, white, red and blue polishing pad.
Tile and Grout Kit. Hard surface cleaner, Grout treater, De-Waxer, Wax & Shine, Grout drive plate, Dual standup wand, White grout brush, Caution sign, Respirator, Safety glasses, Vinyl gloves, Squeegee
Basic Equipment Kit. Port-a-Vac, Floor Buffer, Upholstery Mate, SS power Sprayer, Buffing Pads reg, Thin Pads, BBC pads, Woven Turf pads.